Hi, I'm David.
I make technology actually work for small businesses.
I build the website, the app or the automation you've been putting off. Or I run your tech and marketing month to month, so you don't have to think about it.
Usually replies within a day.
Two ways to work together.
Some people need one thing built and done. Others want someone in their corner every week. Both are fine, and plenty of clients start with one and end up in the other.
Build it once, own it forever.
A clear scope, a fixed price and a handover your team can run without me.
- Website design & rebuildsFast, findable, easy to edit
- Custom software & internal toolsPortals, calculators, trackers
- AI agents & automationsLead follow-up, intake, reporting
- DashboardsYour numbers in one place
Most projects ship in 1–4 weeks.
Your tech & marketing person, on call.
A weekly check-in plus the hands to actually do the work between them.
- Email & text automationsNurture, win-back, reviews
- Website, SEO & AI searchKept current, not abandoned
- Marketing supportNewsletters, social, campaigns
- Tech stack & vendor callsWhat to keep, cut or buy
Month to month. I'll teach your team as we go, so you're never stuck with me.
Not sure which you need? That's most people. Tell me what's slowing you down and we'll work it out on the call.
Pick a time →What people tell me on the first call.
Almost nobody opens with "we need an AI agent." They open with a headache. These are the ones I hear most, and what we usually do about them.
"Every Monday someone exports reports into Excel, cleans them up, then pastes them somewhere else."
Usually: connect the systems once and let the report build itself."Leads come in and nobody gets back to them for two days."
Usually: instant replies, automatic booking and a follow-up sequence that doesn't forget. How that works →"Our website hasn't really been touched in years."
Usually: a fast rebuild you can edit yourself, set up to show up in Google and AI search. What it costs →"We pay for a dozen tools and use maybe three."
Usually: an audit, a shorter bill, and proper setup for the tools worth keeping."I know AI could help. I just don't know where to start."
Usually: one or two specific places it pays off, and a plan for the first one."Marketing happens when someone has a free afternoon."
Usually: a steady rhythm of emails, posts and reviews that runs without you.A few things I've built lately.
Kuleo: booking and payments for independent yoga teachers
A full platform I designed and built myself. Teachers get one link for their schedule, online booking, Stripe payments, class passes and automatic follow-ups, so they can stop running their business out of DMs and spreadsheets.
Read the case study →Turning a studio's booking data into repeat visits
Ongoing partnership with a boutique studio. We installed online booking on their site, untangled their member data to build proper segments, and set up email campaigns and automations. A printed flyer and a Google review push brought in the walk-ins.
An AI practice app for a coach's clients
Voice roleplay with different personality types, a text-conversation practice mode and an "ask the coach" assistant trained on the coach's own material. White-labeled under his brand.
No pitch deck. Just a conversation.
We talk for 30 minutes
You tell me how the business runs and where it hurts. I ask a lot of questions. It's free, with no obligation.
You get a plan in writing
What I'd build or take over, what it costs, and what you can skip. It's yours even if we never work together.
I build it, then hand it over or keep it running
Your call. Either way, you'll understand how it works.
Straight answers for small business owners.
I write about using AI and technology in real small businesses: what works, what it costs, and what's hype. Longer pieces live here; shorter notes go on LinkedIn.
I spent years at ZoomInfo sitting across from small business owners. Thousands of them, in nearly every industry.
The same story kept coming up. Owners knew technology should be saving them time and winning them customers, but nobody had the time or the know-how to set it up properly. Software got bought and not used. Websites went stale. Leads slipped through.
Along the way I started building my own tools to do my job better. I liked that more than the job itself, so I left and started Upshift to do it for the businesses I used to talk to.
How I work: I don't hide the ball. I'll explain your own systems to you, and if you keep me around, it's because I'm useful, not because you're stuck.
Common questions
What does Upshift Solutions do?
Upshift Solutions builds websites, custom software and AI automations for small businesses, and runs tech and marketing month to month for owners who'd rather not. It's run by David Knopf, who spent years at ZoomInfo meeting thousands of small business owners before starting Upshift.
How much does a project cost?
One-off builds like a website or an automation usually start around $1,500, with a fixed price agreed before any work starts. Ongoing tech and marketing support starts around $750 a month, month to month. You get the exact number in writing after a free 30-minute call.
How long does a website or automation take?
Most projects ship in 1 to 4 weeks. A simple site or a single automation is usually on the shorter end; custom software with logins or payments takes longer.
Will I be locked in?
No. One-off projects end with a handover your team can run without me. Ongoing work is month to month, and I teach your team as we go.
Do you handle SEO and AI search?
Yes. Every site I build is set up to be found on Google and cited by AI tools like ChatGPT and Perplexity: clear page titles, structured data, fast loading, and content that answers the questions your customers actually ask.
Where are you based? Do you work with businesses near me?
I work fully remote with small businesses anywhere, mostly in the US. Everything happens over video calls, email and WhatsApp.
Tell me what's slowing you down.
30 minutes, free. You'll leave with at least one idea you can use, whether or not we work together.
Prefer email? dave@upshiftsolutions.net